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        <lastmod>2019-07-08</lastmod>
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            <video:title>Los tres pasos para implementar las mejores prácticas en automatización de marketing</video:title>
            <video:description>Conoce los fundamentos de la automatización de marketing y cómo puedes implementar las mejores prácticas en adquisición de leads, atribuir el ROI y mesurar la efectividad del marketing.</video:description>
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        <lastmod>2019-06-20</lastmod>
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            <video:title>The Three Steps to Implementing Best Practice Marketing Automation</video:title>
            <video:description>Make sure you establish the fundamentals of marketing automation through your entire marketing funnel! Check out our three tips for ensuring best practice implementation in marketing automation through acquisition, ROI and measurement, and lead velocity.</video:description>
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        <lastmod>2019-05-23</lastmod>
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            <video:description>&lt;p&gt;&lt;span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;"&gt;Join our webinar “How to Personalise - And Measure! - Global Student Acquisition” to find out how to optimise your multi-channel campaigns using attribution modeling and marketing automation. In this webinar, Digital Marketing and Education strategist Yves-Alain Schwaar will explain how to optimise your multi-channel student recruitment campaigns using attribution modeling and marketing automation to reach your prospective students better.&lt;/span&gt;&lt;/p&gt;
&lt;h2&gt;&lt;span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;"&gt;Find out how automation can help you:&lt;/span&gt;&lt;/h2&gt;&lt;ul&gt;&lt;li&gt;&lt;span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;"&gt;Attract potential students with relevant messages for multi-channel recruitment campaigns&lt;/span&gt;&lt;br /&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;"&gt;Engage students with personalised content to nurture them through the decision-making journey with your institution, turning leads into conversions&lt;/span&gt;&lt;br /&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;"&gt;Retain students by automating their onboarding and enrolment processes and providing them with recommendations and messaging to turn them into your future success stories - and strongest brand advocates&lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;</video:description>
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        <lastmod>2019-12-20</lastmod>
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            <video:title>ROI &amp; Marketing Automation | JTF Marketing</video:title>
            <video:description>Discover more about how to better see Return on Investment (ROI) from your Marketing Automation with insights from James T Fletcher, CEO/Principal Consultant at JTF Marketing.</video:description>
            <video:publication_date>2019-03-12T11:15:16+00:00</video:publication_date>
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        <lastmod>2019-04-23</lastmod>
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            <video:title>How Sommet Education improved attribution by 45% | JTF Marketing</video:title>
            <video:description>Watch Yves-Alain Schwaar, Director of Digital Marketing &amp;amp; CRM explain how he reached over 60% revenue attribution through using marketing automation technologies, to implement&amp;nbsp;strategic and tactical optimisations and improvements to onboarding students.</video:description>
            <video:publication_date>2018-11-13T09:24:24+00:00</video:publication_date>
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